Finally a book that digs deep enough into business ethics to get beyond the notion that being good is merely good for business. The Top Line establishes the basis for personal and corporate morality through the application of the seven cardinal virtues and offers ways for companies to formulate, implement, and maintain a moral compass that is critical to their long-term success.
Consultant and author Tom Despard has spent over thirty years as a business executive and a leader of community and faith-based organizations. He came to realize that virtues are reliable and enduring sources of strength and character that shape and mold a company's culture, behavior, reputation, and results.